Sep 162012
 
How to market a product

Beginner’s outline of how to market a product on the Internet

Ok so you’ve just created a new website and you want to know how to market a product.  You may have paid several hundred dollars to get someone to create your website, and maybe they helped you with some content creation (not as easy as it sounds) and after all that work you are done right?  Well, not exactly.  Part of knowing about how to market a product can be taken from real world examples.  Just like in the real world if you open up shop in an office building, strip mall or shopping center, you still have to find a way to let people know that you exist (aka advertising).

Many people confuse creating a website with advertising.  Sure, you may be able to talk about or describe your product or services on your website.  However, people need to be able to find your website to read all about the great things you are saying.  To do this, you need to make your website visible on the internet through several channels.  Fortunately, promoting your website to these channels are typically free but it can still be a lot of work to market a product especially if you are new to the whole process.   So by this time I am sure your asking yourself, what are these channels and how do I get started?  I will outline some basics below:

When is comes to how to market a product on the web creating good content is a must

It does not matter how well you have advertised your website if people won’t stay to see what you brought them there for.  This is why creating “good content” is so important when it come to how to market a product online.  The interesting thing, is that Google, Bing and Yahoo have spent millions of dollars trying to determine what is interesting on the web.  If your website contains genuinely good content, then the search engines are more apt to pick up your site an create links that people find when searching for products or services like yours.   Ten years ago that was probably enough.  Today however, there is fierce competition for placement on the first page of any search on Google, Bing, or Yahoo.   Thus the next step.

Search Engine Optimization (SEO) or How to make your website friendly to Google, Bing and Yahoo

If you do a Google search on SEO or Search Engine Optimization you will find hundreds of links to blogs and companies that can help you optimize your website for top ranking search results.  The best way to start, is to figure out what thing people would type into a search engine to get to your site.  Then use tools like Google Key Word Tool (it’s free by the way).  This tool allows you to type in your search words and it will tell you the best words or phrases to use to increase your page ranking.  Look for high searches with low competition.  Next make sure these phrases are in your meta tags, on several places on your front page that make sense.   I am going to stop here on the subject because SEO techniques could take up several pages.

Next step in how to market a product on the web (Social Media Marketing)

What’s that you say, there are more steps for how to market a product on the Internet?  There are several more.  However, we will cover just one more step that many are saying is becoming equally as important as SEO.  This step is called Social Media Marketing.  Everyday millions and millions of links and ideas are shared through hundreds of social media channels.   You can’t go anywhere on the web without seeing Twitter or Facebook.  Well it would seem that way, however there are millions of sites that do not have social media plugins that make it easy for people to share their discovery of your site with others.   Make sure that you include at least, Twitter, Facebook, Pinterest, and Stumbleupon on your page so that you and others can market your product.

Well hopefully this was a good overview if you are just getting started with a new website and wanted to know how to market a product on the web.

Joe

Findeavor.com

 

Related:

How to Better Manage Your Twitter Relationships

 Posted by at 10:38 pm
Sep 092012
 
College packing list website

www.collegepackinglist.com

So you’re finally ready to make the big move to college and you’re not exactly sure what you should bring.  As a college student you have enough things on your mind without having to come up with the list of items that every college dorm room or college apartment should have.  The folks at collegepackinglist.com have come up with a great way to help you put together the laundry list of items you will need to start your college career.

The site not only help you create the list but also offers great tips for each item on the list.

Joe,

Findeavor.com

 Posted by at 9:52 pm
Sep 032012
 
College Part time jobs

Findeavor.com

So where can I find college employment opportunities for college students?

So you’re back to school, hitting the books and trying to get back into the normal college routine. Part of that routine typically includes try to find college employment opportunities working part time somewhere that provides flexible hours and not a huge drain on your mental faculties. Let’s face it, you have to save as many of those brain cells as possible for the really important stuff like classes, right?

So what are your college employment opportunities now that you are back in school?  The following list identifies the typical list of options you as a college student are faced with.

  • Intern if you are lucky enough to find something in your field
  • Work at a restaurant, grocery store, or at the mall
  • Try to find something on campus
  • If you are good at crafts, try selling your creations
  • Freelancing or Consulting

“Everyone is good at something…”

I won’t bore you with the first three items on the list, since we all know how that goes.  So what about the last two items, selling crafts, freelancing and consulting?  You may say to yourself, I am not creative enough to make anything that someone would buy or I am not a programmer or web developer so freelancing and consulting are out.  My response is, don’t sell yourself short.  Everyone is good at something.  Most of us have multiple talents that are latent within us and we just have to let them out.

“simply a platform for you to take your talents and sell them on the Internet…”

Today the Internet has opened up a whole new world of opportunity for people to find their talent and start selling what they are good at from home or from the dorm room.  At Findeavor.com, we have created a community or marketplace if you will, that allows people to setup their own side business.   Make no mistake, this is not one of those get rich quick schemes, this is simply a platform for you to take your talents and sell them on the Internet to earn extra cash.

“if your going to make up your own college employment opportunities, why not make them something you like doing…”

So how do you get started?  The best way to get started is to first take a look at the website and get a sense for what others are doing.  You will quickly get a sense for how and what people are selling.  Next, make a list of what you are good at or what you enjoy doing.  I say, if your going to make up your own job, why not make it something you like doing anyway.  That’s how many entrepreneurs got their start.  Ok, so now you have made your list, all you have to do now is register (it’s free BTW), tell people what you are willing to do to make money and “wallah”, you have your own part time business running.   If you are on Twitter or Facebook, you’ll want to let your friends know what your selling so we give you the social media tools to do so.

So what can I sell on Findeavor?

  • Sell used books
  • Sell ebooks
  • Sell Class notes
  • Sell study guides
  • Techies:  Help people create a website, modify CSS or javascript, show them how to host a website, setup a blog like WordPress
  • Artists: sell graphic design services, logos, banners, brochures, letter head, images
  • Sell tutoring services
  • Sell “I’ll do your taxes”

You can see that the list can go on and on and on.

So what are you waiting for it doesn’t cost a thing to post your jobs on the site.  You set your own prices.  So what are you waiting for?

Get started creating your own college employment opportunities right now on Findeavor.com

 Posted by at 12:57 pm